So Funny It Hurts

The Doctor knows that Steve Jobs knows that Apple and Microsoft having never been direct competitors. As Saint Nicholas would say, one sells atoms, the other sells bits. But making fun of its actual competitors — Dell, Gateway, and (increasingly) Sony — just isn't as much fun as tugging on Microsoft's cape.

Enter the new Mac ads. These include some of the best-directed spots Apple has executed in 21 (if not 22) years. Some of them are so funny that the Doctor hit replay when he thought no one was looking. A couple, though, caused mild wincing, and the campaign just begs to be parodied. In one instance, however, parody apparently won't be necessary.

It's always best to avoid spitting in the wind, especially when the wind is Microsoft. Would someone please tell Apple Marketing to pull their pants up?